Less than a month after being thrown out of a trade because it was wearing a mask tailored to the needs of hard of hearing people, Rosalie Taillefer-Simard combines with the designer Jean Airoldi to launch a collection of covers-faces transparent at the level of the lips.
The duo has named their collection Smile.
Met at the headquarters of Airoldi Couture, on The Île-des-Sœurs, the daughter of René Simard and Marie-Josée Taillefer reveals that she named her collection of masks Smile because they allow us to ” see the smile of the world “. The cut-out window in the centre of the fabric’s wife, also in the form of a mouth playful.
“I am a person ricaneuse. I love to laugh. It is good for health, ” says the young woman is 29-year-old, who suffers from hearing loss and wears a hearing aid since childhood.
During our interview, Jean Airoldi and Rosalie Taillefer-Simard were putting the finishing touches on the model which will come in three colours : polka dot, black and jeans.
Reaction of the public
Rosalie Taillefer-Simard made headlines last month by posting a video on Facebook in which she told them that she had made to show the door to a hardware store because of a mask with a transparent portion made of soft plastic. His message has been viewed over 1.2 million times since its release on July 21.
It is by seeing the public response that she decided to contact Jean Airoldi to create masks that would allow hearing impaired people to continue to read on the lips.
In recent weeks, Rosalie Taillefer-Simard has received messages from a wide variety of people. “A lot of teachers write to me. Teachers who work with children with autism, with children with learning difficulties… parents have told me that their daughter had lost her job because she had too much difficulty understanding the customers with their masks. “
According to the quebec Network for the social inclusion of deaf and hard of hearing, one in ten Quebecers live with hearing limitations of all causes.
For a good cause
Available for pre-order, the masks of Rosalie Taillefer-Simard and Jean Airoldi will be ready at the beginning of the month of September. They are offered at a price of $ 24.99 a, including a protective sleeve.
For each mask sold, 1 $ will be donated to Mute, a foundation which aims to raise funds to support the School oral of Quebec for children hard of hearing or deaf. Rene Simard and Marie-Josée Taillefer are the ambassadors for the past 20 years.
“When you are deaf or hard of hearing, it is the primary and it is secondary that we learn to speak, to articulate, stresses Rosalie. It is a very, very important to develop his language. “
► The collection Smile of Rosalie Taillefer-Simard and Jean Airoldi is offered to the airoldicouture.com.
Jean Airoldi bounces
Jean Airoldi has emerged its sewing machines in April.
Things are going better for Jean Airoldi. Columnist and fashion designer is back in business in April for the manufacture of masks for non-medical, a decision he made while completing his course as a real estate agent.
After a boot full of pitfalls, during which he sometimes had the impression of ” swimming against the current “, the fashion designer feels that he has finally reached its cruising speed.
“It was like learning to fly a plane in full volume I had to work 18 hours a day to keep my head out of the water. It was a war of incredible, but an adrenaline-extraordinary. “
Jean Airoldi sees now the future with a good eye. “It has given me the taste to restart my clothing line. My Christmas collection for women and for children is ready. It will help me to bounce back. “