The Aldi brand places its trust in the winegrowers of Béziers for three years

Le contrat a été signé pour trois ans entre le distributeur Aldi et la société biterroise Grand Terroir. Midi Libre

This Thursday, October 3, the Aldi brand signed a three-year contract with the Béziers company Grand Terroir, a wine merchant, in order to perpetuate the development of its IGP Pays d'oc brand, Jean Giner. This is the first country contract for this major brand in the wine sector. A long-term commitment that ensures visibility for committed winegrowers.

The Aldi distributor signed a country contract on Thursday, October 3, in Nissan-lez-Ensérune with the Béziers company Grand Terroir, a merchant of varietal wines in IGP pays d'oc. From now on, wine products of the three colours (red, white and rosé) will be sold under the Jean Giner brand, which represents 15% of the sales of the distributor Aldi. A contract has been signed for three years with the Béziers company, which ensures good visibility for the local producers who have embarked on this project.

“A little light at the end of the tunnel”

“The idea, explains Roger Anthony, national buyer for Aldi, is to work with our customers over the long term. It is an interesting partnership signed with cooperative wineries, independent wineries and independent producers (a dozen wineries and five producers, editor's note) that has been set up. The brand is committed to supplying itself for a period of three years without setting price and volume targets." And Roger Anthony continues: “Winegrowers are exhausted. They are at their wit's end because they don't know what their future holds. With Aldi, they see a little light at the end of the tunnel. They will know what their future holds. In addition, they offer quality products that will be affordable for everyone. This is truly a great adventure that is starting.”

“It's important for local winegrowing”

In the midst of a wine crisis and while farmers no longer know what their future holds, the major commercial brand is providing them with a breath of fresh air. It is estimated that one in three wine producers will have serious financial problems. The sector is in danger in the face of international competition and also climate change. It is urgent to adapt and enter into contracts to ensure the sale of harvests, in a sustainable manner, and at the right price. It is urgent to stop storing.

“They have received a positive signal for their future”

“Production is becoming unbalanced and it is absolutely not necessary, insists Yann Masson for the Grand Terroir company. This would drive up prices and local producers would not be able to keep up. We must ensure local production to control all of this and keep prices reasonable. I hope that this signature will give ideas to other distributors. It is important for local viticulture. It is also important for our economic fabric. Today (Thursday, October 3) we sealed a relationship of trust with an important partner who will highlight producers who all work between Béziers and Narbonne. It's really ultra local. It was important. They all received a very positive signal for their future."

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