Camaïeu is back: bought by Celio, the ready-to-wear brand will be reborn at the end of August 2024

| June 21, 2024 | Business | No Comments

Camaïeu is back: bought by Celio, the ready-to-wear brand will be reborn at the end of August 2024

In March 2024, in Paris, total liquidation of a ready-to-wear store of the Camaïeu brand. Bruno Levesque – IP3/MAXPPP

The Camaïeu ready-to-wear brand will be reborn on August 29, 2024 in 12 stores and online.

The ready-to-wear brand Camaïeu, whose resounding liquidation in September 2022 had left more than 2,000 employees in the lurch, will be reborn on August 29, 2024 in 12 stores and online , announced this Friday June 21, 2024 the management of Celio, which bought the brand.

"We only bought the name"

"We only bought the Camaïeu name, not the stores, without the teams, with the idea of ​​launching at Celio a women's line", Sébastien Bismuth, the president of Celio who acquired Camaïeu at auction in December 2022, told the press.

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