“Cœur de Béziers”, a new site which aims to be a digital showcase for traders

Louis Menard, l'initiateur de la plateforme Cœur de Béziers. Louis Menard – Rémy Rugiero

The "Heart of Béziers" was very recently created by the Biterrois Louis Menard. It gives merchants and consumers the opportunity to build relationships through an easy-to-use interface.

Established since January 1, 2024, the online platform "Coeur de Béziers", dedicated to traders and professionals in Biterrois, is already enjoying great success, according to its creator, the Biterrois Louis Menard. It is a real free virtual exhibition room, in which it is possible to interact and which is accessible from a ;nbsp;smartphone or computer, with a simple click. With more than 5,000 connections, the portal which allows companies to be visible to a local and targeted audience, benefited from a good launch.

This connection between establishments and the consumer promotes exchanges between the parties in order to optimize marketing strategies as well as commercial development. The Facebook page is already followed by 1,700 people, which reflects an interest in this project which should grow over the months.

"It's a long job"

Louis Menard, the creator of this tool, wants to create a dynamic: "There is the desire to make all the advantages of web marketing known, I&#39 I have 35 years of experience in the profession having grown up with IT and its derivatives, and a real temptation to prove that this specificity is viable for the business. It takes a long time to put this approach in place. I rely on a list of traders in the sector, I contact them in order to present to them all the facets of our product.".

The platform will soon be supplemented with advertising video clips and a calendar to promote events with a view to increasing the participating community.

Website: coeur-de-beziers.fr