COMMUNICATED. Inauguration of the MadC fresco in Montpellier on the occasion of the first anniversary of COPAQO

Altémed.

The German artist MadC came to create a fresco on the facade of the ACM Habitat residence "Patio des amandiers" in Montpellier while the Artistic Orientation and Steering Committee for the quality of works celebrated its 1st year.

The editorial by Michaël Delafosse, mayor of Montpellier and president of Montpellier Méditerranée métropole

The presence of art in our shared spaces, urban and natural, plays a major role in the development of imagination.

Attached to this strong tradition of our territory, we are continuing this dynamic by putting into service in 2025 a tram train decorated by the artist Barthélémy Toguo.

Every construction project must contain a work of art, because art transforms life. This ambition carried in Italian cities by those who had their governance owes to present to be transposed to Montpellier.

Together, we place our territory at the crossroads of our imaginations.

A work by MadC on the residence "Patio des amandiers"

The German artist MadC comes to create a fresco on the facade of the ACM Habitat residence "Patio des amandiers", located in the Restanque district in Montpellier. Internationally renowned artist having notably carried out projects at the Sinkka Museum in Finland or in the street art district of Wynwood in Miami. Today, she presents us with an abstract and colorful fresco at 685 Rue de l‘Industrie in Montpellier.

The editorial by Numa Hambursin, director of MO.CO, president of COPAQO

All the great cities of art that we admire experienced a golden age when the determination of public power and private initiatives combined. eacute;es.

By inventing tools to facilitate the installation of works of art in new constructions and to allow for a diversity of works of art. proposals, we beautify the lives of its inhabitants and create the heritage of tomorrow.

Thanks to the leverage of real estate, we are going to make Montpellier a museum é open sky.

MadC meets students from Samuel Paty and Lucie Aubrac schools

She also spoke with students from the Samuel Paty and Lucie Aubrac schools, located near the residence, during a meeting and discussion time.

This mediation time allowed the artist to present his work and his artistic universe. The students then had the opportunity to participate in a workshop creating individual works "in the artist’s style" with the teachers.< /p>

The role of LineUp

LineUP's role consists of the selection of artists and the cultural engineering of each project while including a music component. outreach to residents, children and adults alike.

For this production, LineUP made the bold bet of inviting an artist with an international reputation with the ambition of having a big name in the world of music. rsquo;urban art, and thus give an unprecedented scope to this project. Choosing MadC was also a way of highlighting female artists, who are very little represented in this environment.

The proximity to with the Lucie Aubrac and Samuel Paty schools involved intervening in order to include the students in the project. A meeting between the students of the 8 classes and the artist was therefore organized. organized for a whole morning during which they were able to ask him questions about his work and the work in progress.< /p>

MadC, an internationally renowned artist

MadC was born under the name Claudia Walde in Germany in the 1980s. Through 25 years of constant involvement in art, on the streets and in galleries, she is gone from a teenager starting out with an aerosol can to one of the best contemporary urban artists in the world.

She has degrees in graphic design from two universities and has published three books on street art. MadC's monograph "From Street to Canvas", written by Luisa Heese, was published by HENI London in 2021. Her paintings are featured in solo and group exhibitions around the world.

In 2023, the Reinhard Ernst Museum opened in Germany and hosts five permanent glass installations by MadC.

But she also always had this immediate connection with the street itself, which is reflected in the many colorful murals she has painted around the world. MadC was invited to create murals for the Sinkka Museum in Finland, the Dulwich Picture Gallery in London, for the city of Abu Dhabi in the United Arab Emirates and by the prestigious art program mural in Philadelphia, to name a few.

MadC's work has been covered by various magazines and newspapers such as National Geographic, FAZ Magazine, Saatchi Magazine, GQ, The Guardian, Der Spiegel, The Source, Graffiti Art Magazine and many more. others.

COPAQO celebrates its 1st year

The Artistic Orientation and Steering Committee for the Quality of Works, known as COPAQO, was set up by Altémed at the request of Montpellier Méditerranée Métropole on March 18, 2023.

The COPAQO, launched as part of the "shock of supply", embodies the desire of the Metropolis to support the creation of works of art in all districts of the city.

This committee, chaired by Numa Hambursin, is made up of a mixed team of 18 people aiming to guarantee the quality of the works and to offer a diverse and coherent artistic offering. All in order to create national or even international artistic influence. The 18 members of COPAQO meet once a month to analyze the proposals made by promoters and donors.

As part of the supply shock, a clause was in fact added to the promoters' specifications. It specifies and regulates the methods for installing works of art within each new building by developers.

The plurality of artists and works, and the diversity of budgets allocated to works of art vary from one project to another. The objective is to launch around a hundred works projects throughout the metropolitan territory.

This approach aims to provide simplified access to art for everyone, everywhere in the city. In order to guarantee the sustainability of the works of art, a SERM by Altémed endowment fund will be created with the aim of ensuring their maintenance throughout the territory.

COPAQO has validated more than 27 artists in 1 year

The 18 members of Copaqo meet every month to analyze the proposals made by the promoters. The budget allocated to each work must take into consideration the specific urban environment of the lot. It is a minimum of 1% of the value of the land charge excluding tax with a floor set at 10,000 euros excluding tax.

The role of the committee is not limited to a validation role, it must also guide the choices of works and artists. The objective: to integrate the work and the artistic work in a relevant and lasting manner into the overall project in conjunction with the architect.

Each project promoter must today integrate into its project a work validated by COPAQO. This same committee then validates the choice of the artist and the budget, once the lot has been awarded and at the latest at the start of the APS phase. COPAQO is able to refuse the installation of the work if it is deemed inadmissible.

As part of the supply shock, this is an envelope that could reach 2 million euros injected into artistic creation. In just 1 year, COPAQO has validated 27 artists and 7 works.

The selected artists:

Rachid Koraichi Elisa Fantozzi Olivier Masmonteil & Marie Havel Tadashi Kawamata MadC Koralie Stefan Shankland Ganaëlle Maury Nelio Zeklo Polar Mr. BMX and Marina Valtin Mantra Aude B Audrey Chiono FZR Sethi Olivier Ratsi Cedric Torne Cloé Genevaux and Guillaume Bounoure Sarah Delanchy Samantha Dugay Suzy Lelièvre Pierre Luu ES’ART workshop

6 emblematic artists validated by COPAQO

MadC

Artist: MadC
Budget: 20,000 euros excluding VAT
Architecture: residence Patio des amandiers
Lessor: ACM Habitat
Project: participatory fresco with children from the Aubrac/Paty school on the theme of childhood

Rachid Koraichi

Artist: Rachid Koraichi
Budget: 100,000 euros including tax
Project: installation of 7 poles with United Nations flags

Installation of sculptures on the two facades of the preserved old military buildings: the characters representing humanity looking towards the sky = symbol of peace

Olivier Masmonteil and Marie Havel

Artists: Olivier Masmonteil and Marie Havel
Budget: 100,000 euros
Architecture: residence of 46 units
Promoter: Aeko
Project: joint intervention of the two artists to create a fresco and a sculpture

Stefan Shankland

Artist: Stefan Shankland
Budget: 13,000 euros; HT
Architecture: Melifera residence
Lessor: ACM HABITAT
Project: "Living pillar" of Marble d’ici

Creation of a recycled concrete column, produced with inert construction site waste, transformed into mass-tinted recycled concrete.

Olivier Ratsi

Artist: Olivier Ratsi
Budget: 30,000 euros excluding VAT
Architecture: Résidence Babel Community
Promoter: Axis
Project: Project for the installation of a light sculpture in the main entrance hall

Elisa Fantozzi

Artist: Elisa Fantozzi
Budget: 40,000 euros excluding VAT
Architecture: Prism
Promoter: Kaufman & Broad and Pegase Immobilier
Project: "Want to be alive" – Sculptures in gel coat and polyester resin – Woman in public space

A COPAQO app to list local works

The Métropole de Montpellier and Altémed wish to make available to as many people as possible – residents, employees, users, tourists – a free mobile application listing the main works of art and the most beautiful buildings in the region, combining content that is educational, fun and practical.

COPAQO and Altémed defend the idea of ​​promoting artists from all backgrounds. The plurality of artists and works ensures artistic eclecticism. This approach aims to raise public awareness and provide simpler and freer access to art for all.

This mobile application will be aimed at the general public, focused on culture and heritage. Its ambition is to introduce people to art in all its forms. Census sheets, adapted, fluid and customizable visit routes are the heart of the mobile application.

Content: users will find COPAQO works of art, contemporary works of art already existing in the metropolis including street art, works created by real estate developers and resulting from public procurement, the iconic buildings of the metropolis (folies, new town hall, white tree, departmental archives…).

Photos of each work with a description of the work and a presentation of the artist will also be available.

Intervention of 2 schools

Two collective sprints were organized at Lab By Altémed, with students from the MOMA and ESMA schools. During these two creative sprints, the students worked as a team to present graphic and conceptual universes.

Commissioning planning: launch of consultation « developer » in March 2024, appointment of the developer in April and commissioning of the app between July and September 2024.