Design and furnishing: the regional group RBC reorganizes its activities in the south of France

Franck Argentin, PDG ety fondateur du groupe RBC il y a près de 40 ans, devant le showroom de Montpellier, qui fait l'objet d'une réorganisation. Midi Libre – ALEXANDRE DIMOU

Le magasin d’Avignon est fermé, celui de Montpellier est réorganisé et celui d’Avignon fermé.

"Faced with a rapidly changing furniture market", the RBC group, a major player in design and ;rsquo;furniture founded around forty years ago, announces a strategic reorganization of its activities in the south of France. This is marked by the restructuring of its Montpellier showroom and the closure of its Avignon showroom.

"This initiative perpetuates the group's presence in its historic cities in the South, namely Nîmes and Montpellier, and aims to consolidate the project centers as well as the synergies between the teams to respond effectively to customer needs", specifies the group in a press release.

"Guarantee the stability of the group"

The ongoing restructuring of the Montpellier showroom, as well as the closure of the furniture and kitchen showrooms located in Avignon, takes effect on July 31. It "is part of a desire to guarantee the stability of the group by concentrating its expertise and resources", like the office of & rsquo;studies and coordination of projects.

By refocusing on its establishments in Nîmes and Montpellier, RBC will be "better positioned to welcome its clients and respond more effectively to B to B and residential projects&quot ;. These movements "are participating in a global strategic reorganization initiated by the group, which aims to strengthen the growth of RBC and further develop market shares recently gained in the hospitality, service residences and tertiary sectors.

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