For this summer, Indja, the brand of the professional basketball player from Valdegour is expanding its collection

Des vêtements durables et personnalisables. Midi Libre

the essential The 3X3 specialist is developing new products and new ranges.

It was in the summer of 2023 that Indja, the professional basketball player from Valdegour, specialist in 3×3 basketball, launched his own clothing brand: L’A.I.R. Basketball. "With the members of my association with the same name, we created the logo in the spring of 2023, and we started selling items. The first clientele consisted of people who are close to me."

T-shirt, tank tops, shorts, jogging pants…

With a catalog of almost 1 000 pages, the L’A.I.R. brand. offers a range of rather sporty clothing "from head to toe, modern, for men, women, children, but no shoes yet". Accessories are being developed, such as pens which already exist. Almost a year after the launch of the brand, sales are doing well and new models are being offered this summer: t-shirt, tank tops, shorts, jogging pants…

The basketball player and his design team particularly worked on the quality of the clothing. "These are durable clothes that do not get damaged, even after multiple washes and whose logo has also been the subject of careful work to remain like new." And, to offer its customers clothes that stand out for their difference, Indja offers to personalize them: "On request, we can add designs and in particular the names or first names of customers who wish."

The catalog of the L’A.I.R. brand. Basketball will soon be available on social networks. Orders are also placed on these same networks: Snapchat: in_dja97 and Instagram: in_dja97.