Mobility Fair: a week to find the perfect opportunity at your dealership in Bagnols

Mobility Fair: a week to find the perfect opportunity at your dealership in Bagnols

Presentation this Tuesday, May 7, 2024 of the second-hand fair at Les Halles. – T.M.

The next used vehicle show will take place from May 11 to 18, 2024. United within the Association of Automobile Brand Representatives (Arma), the car, motorcycle and bicycle dealers of Bagnols -sur-Cèze presented this commercial action this Tuesday, May 7 at Les Halles.

There will be 50 lollipops, 9 light panels in different places in the city and large banners which will be deployed at different points of sale of car dealerships in Bagnols-sur-Cèze. The occasion will take place from May 11 to 18, 2024. Gathered within the Association of Representatives of Automobile Brands (Arma), the car, motorcycle, bike and dealers presented this Tuesday May 7 at the Halles de Bagnols-sur-Cèze the first edition of the new formula of the used vehicle fair.

Diversify the offer

Until last year this commercial action took place over a weekend, on the site of the Esplanade des Eyrieux. From now on, it will be deployed across eight points of sale in the town of Bagnols-sur-Cèze. The operation is supported by Arma. It mobilizes its eight participating members. Why this new formula ? "There is a strong desire, not to concentrate the action on a weekend, that’ -say Saturday and Sunday as we did before but to extend the action over time so that&rsquo ;we can reach as many people as possible" indicates the representative of the Peugeot brand. "We used to organize a used vehicle show in the Eyrieux parking lot that the municipality of Bagnols-sur-Cèze kindly lent us& quot; declared Romain Pailhon. "The change in formula makes it possible to diversify the offer for customers," he adds.

New format

Brand representatives thought about a new concept. A format called "This’is the occasion", which allows each of the points of sale < em>"to formulate a specific and qualitative offer on the product" specifies Romain Pailhon. Christian Baume is deputy mayor in charge of public peace: "What I find interesting in this formula is that all of the brands' dealers do not position themselves as competitors. They work together, in synergy."

"Dynamic traders"

First deputy mayor in charge of the living environment, Maxime Couston welcomed this change and said "100 % agree with this innovation. This appeals to customers who can come whenever they want. And spreading the event over a week will have a commercial impact. We know well today that local commerce is suffering, underlines the elected official. "Dynamic merchants, spearhead" of the merchant professions, Maxime Couston is not shy of praise when he’ rsquo;is about complimenting brand representatives. He was also delighted with the place given to soft mobility through the bicycle present in this second-hand show. "It’is in the spirit of the times", indicated the first deputy emphasizing that& rsquo;in Bagnols-sur-Cèze, "many cycle paths are being developed despite the fact that the town has a complicated terrain".

Purchase option

Vehicle rental with purchase option is available on occasion. The same goes for long-term rentals. Customers can benefit from the same financing. "It is possible to have a recent, well-prepared used vehicle. and with a good guarantee" explains Romain Pailhon, representative of the Peugeot brand.

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