Montpellier: start on July 25 for ephemeral sales and tastings of Hérault wines on the Place de la Comédie

e point de vente et de dégustation ouvrira ses portes le 25 juillet. Midi Libre – FRANCOISE TALLIEU

The Metropolis and the City of Montpellier, in partnership with the Tourist Office, are setting up, at 10 place de la Comédie, a point of sale and ephemeral tasting of local wines, from July 25 to 30. nbsp;September.

Pop-up store, that speaks to you? Coming straight from the United States, this concept was launched in the early 2000s to sell products in pop-up stores . Landed in France, and not only on the beaches of Normandy, the concept has since flourished. Clothing, jewelry, shoes, objects of all kinds are usually the products that we encounter in these spaces. Wine is also invited a little later.

Montpellier, which wants to become the capital of wine on a French scale, and let's be crazy, internationally, has decided to take advantage of this concept to set up a point of sale and tasting. ;ephemeral of local wines. Metropolis, City and Tourist Office have joined forces to organize this operation " which, after the "Favorites of the wines of the Metropolis, is a continuation of the actions of the Wine Center", indicates the Metropolis.

One place and thirty winegrowers

The sales and tasting point will open its doors on July 25, until September 30. No less than thirty winegrowers from the four corners of the department will participate in this operation to introduce you to their vintages.

Tastings of their wines will also be organized in their presence, every day from 5 p.m. to 6 p.m. and 30 p.m. If you want to know more about the details of the tastings, simply flash the QR Code directly at the point of sale or on the TVs installed in the space.

Opening hours: Monday to Saturday, 10 a.m. to 1 p.m., then 2 p.m. to 7 p.m. ;nbsp;Access: tram line 1, Comédie stop or tram line 2, Comédie stop.