Origin’Info: brands concerned, reviews… we explain everything about this new logo for prepared products

80 marques sont volontaires pour le moment. ILLUSTRATION UNSPLASH. – Chuttersnap

On May 24, 2024, the Minister for Commerce unveiled the new logo to identify the origin of prepared dishes. For the moment, 80 brands have volunteered.

Olivia Grégoire revealed the details of this new initiative to our colleagues at Parisien. The aim is to "deliver neutral and objective information on the origin of food products".

If this indicator has been requested by farmers for a long time, some associations criticize the fact that it is only based on voluntary basis. For the moment, 80 brands have announced that they will affix it to their products.

What is it for?

The Origin’Info logo will be printed directly on the packaging of the products concerned and may indicate various information such as geographic origin or the place where the food in question was processed.

The Origin’Info logo. Bercy.

In blue or black, it will mention the main agricultural materials of the products concerned. For example, on a package of Bolognese pasta, you could read "wheat France", "tomatoes Italy" and "beef France".

80 voluntary marks

Among the brands that have raised their hands to adopt Origin’Info include Fleury Michon, Bonduelle, D’Aucy, Lesieur. distributor brands are also among the volunteers, like Leclerc, Intermarché and Lidl.

Three flats

For certain associations such as Rural Families, Foodwatch or CLVC, the fact that participation in this initiative is optional poses a problem, notes UFC-Que-Choisir, which also signed the press release .

"The initiative proposed by the government can only be a starting point. It is necessary to bring to the European level a obligation for labeling of the origin of processed products, as precise as possible and on a non-dematerialized medium ."

For associations, it’s one point for the approach, minus one for rigor. According to them, the details provided by this new label are insufficient and the fact that manufacturers can dematerialize the information could make it difficult for consumers to read.