Paris 2024 Olympics: “Focused on the road like Teddy on victory”, when France's motorways get into Olympic mode

Des messages de prudence teintés d'esprit olympique.

“Speed ​​is for Leon”: Olympic warning on the highway.

“Safety first, speed is for Leon”. The name of French Olympic superstar Leon Marchand is borrowed for humorous calls for caution on highway signs. The message is displayed in particular along the A4 motorway, Paris-Strasbourg, near Brumath (Bas-Rhin), on an electronic panel of the Société des autoroutes du nord et de l'est de la France (Sanef).

Olympic champions taken as examples

Sanef is thus riding the wave of popularity of Olympic medallists Léon Marchand (swimming) and Teddy Riner (judo) to promote its safety messages. “Get the good driving medal” or even “Focus on the road like Teddy on victory”, can be read on the A4 motorway but also on the A15 (Paris-Pontoise).

Taking the Olympic champions as an example, the motorway management company enjoys spreading this advice “but always safely”, it comments on the social network X.