What does the “destination of excellence” label that France will create for tourism businesses consist of ?
Ce label est censé garantir un “haut niveau de qualité de l’accueil et des services”. ILLUSTRATION MAXPPP – Bruno Levesque
Le dispositif, géré par Atout France, entre en vigueur le 1er mai. Une fois décerné, ce label sera valable cinq ans, et pourra être renouvelé.
France will create a "destination of excellence" for its tourism businesses, supposed to guarantee, according to a decree published this Saturday, April 20, a "high level of quality of reception and services"< /em> as well as a "high level of requirements in terms of sustainable development and environmental protection".
The decree which creates this label, published in the Official Journal, details the labeling criteria: "the quality of the welcome and services, including comfort, know-how and interpersonal skills of operators and staff, mastery of foreign languages, the quality of information provided to tourist customers as well as monitoring of their satisfaction." ;
But also "the level of requirements of the measures taken to protect the environment and promote eco-responsible tourism".
Accommodation, catering, leisure…
The companies eligible are those in accommodation, catering, leisure, places to visit, information and transport, adds the decree, signed by the Ministry of Business, Tourism and Consumption.
The system must come into force on May 1. Once awarded, this label will be valid for five years, and can be renewed. The tourism sector accounts for 7.5% of French GDP and employs more than 2 million people.
France, the world's leading tourist destination
If the quality of the welcome is sometimes criticized, France is the world's leading tourist destination, according to the ranking of the World Tourism Organization (UNWTO). International tourism revenues set a new record last year, with 63.5 billion euros spent by foreign visitors.
France expects more than 100 million tourists, according to the government. The country will notably host the Olympic Games this summer in Paris and celebrate the 80th anniversary of the Landings of June 6, 1944 in Normandy.
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