Acquiring a reproduction of an artistic work at a lower cost is possible in this new Odysseum store in Montpellier

Boris, Thierry et Laurent ont ouvert une boutique à Odysseum. HelloCom

Ouverte en décembre dernier, la boutique propose des créations d’artistes locaux.

It was by interacting with artists that Boris Vendrant, manager of HelloCom, became aware of the obstacles they face. "We are art enthusiasts. I sometimes felt frustrated that I couldn't afford works of art because of their high cost, he explains. To remedy this, the man, accompanied by two partners, opened a rather special boutique last December, on the ground floor of Odysseum. "With the equipment we have at the workshop for our main activity, I wanted to launch myself into the automotive market. art and interior decoration", continues the manager of the SME.

From signage to art

Ten years ago, Boris, Laurent and Thierry created HelloCom, a company specializing in signage, space layout and multi-surface printing. Based in Castries, the printing workshop has around twenty employees who work for the largest industrial groups in the country. "100% of production is carried out locally, the materials are recyclable and the inks used are eco-responsible", says Laurent Miralles. For all these reasons, the three partners decided to take advantage of their production system to "create an ecosystem where clients, artists and professionals can rub shoulders around French know-how&quot ;.

More than 20,000 references

In the heart of the Odysseum shopping center, the boutique, which looks like an art gallery, leaves no one indifferent. The brightly colored paintings hanging on the wall instantly catch the customer’s eye. Today, the brand has a catalog of 20,000 references and works directly with numerous photographers, painters and illustrators. A website is also available with quality printed works from 20 euros.

An investment of 10 million

HelloCom’s ambitions don’t stop there. The three partners plan this year to launch the construction of a 3000m&sup2 building; composed of a production unit and offices in the future ZAC Eureka in Montpellier. "We wish to expand our production facilities to meet demand, acquire new machines to diversify and centralize all the group's activities because we are currently on 3 sites", explains one of the partners. Cost of the operation: 10 million euros. Ultimately, the Montpellier company would like to recruit around thirty people, almost double the current workforce.

FFrame, 2 place de Lisbonne – Odysseum. Open 7/7 from 10 a.m. to 7 p.m.