Football: “Against anti-Semitism, violence and hatred”, why Adidas is removing personalization from the German team jersey

Un flocage qui a beaucoup fait parler. – Capture d'écran

Alors que l’équipe d’Allemagne s’apprête à accueillir l’Euro-2024, sur ses terres, dans un peu plus de deux mois, une polémique à propos d’un flocage est venue agiter les gazettes outre-Rhin.

If the candy pink away jersey is not unanimous among our German neighbors, another controversy has been added to the debate in recent days.

In question, the shape of the flocking of the "number 44", in the personalization tab on the Adidas website, historic equipment supplier of the Mannschaft. This number, with the typography proposed by Adidas, resembles the sign of the "SS", a Nazi organization which raged during the Second World War.

Also read: VIDEO. The French team beaten in Lyon by Germany after two completely failed starts to the half

After being pinned on social networks, the German brand clarified: "The DFB (German Federation) and its partner 11teamsports are responsible for the design of the names and numbers&quot ;, through its spokesperson Oliver Brüggen.

"Any attempt to claim divisive or exclusionary viewpoints is not part of our values ​​as a brand"

"At Adidas, people of around a hundred nationalities work, our company is synonymous with the demand for diversity and inclusion, and we are actively engaged as a company against xenophobia, anti-Semitism, violence and hatred in all their forms, the brand told the three bands. Any attempt to claim divisive or exclusionary viewpoints is not part of our values ​​as a brand.

If no player was going to wear this number during the Euro, these ranging from 1 to 26, supporters could still obtain this flocking on the sports brand's website . This Monday, the Adidas spokesperson announced that the brand was removing this number from its personalization.