Football: discover the new visual identity of Ligue 1

| March 27, 2024 | Sport | No Comments

Football: discover the new visual identity of Ligue 1

Un nouveau design sobre. MIDI LIBRE – MIDI LIBRE MONTAGE

A few days after formalizing the name of the new title partner for the next three seasons with McDonald’s, Ligue 1 unveiled its brand new sporting identity, astonishingly sober.

Ligue 1 is getting a makeover. This Wednesday, and while the international break ended, the French championship unveiled its brand new visual identity which will be effective from next season.

As of August 16, 2024, say goodbye to the hexagon present in the logo of the French championship since 2007.

Like many clubs or championships, the LFP and Ligue 1 have focused on a sober design, combining an L and 1 on a blue background.

Also read: No more Uber Eats, now Ligue 1 will bear the name of fast food giant McDonald’s

This decision comes a few days after the formalization of the partnership with McDonald’s as the new title partner for the next three seasons.

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