Leaving the notary profession, Élisa Vrignaud blossomed into floral art
Élisa was already “among the flowers in my mother’s womb”.
The young woman gave up everything to work with her mother. Floral portrait.
"I completed my master 2 in notarial law in 2020, then I worked as a notary clerk, but this job did not suit me! ", confides Élisa Vrignaud. Converted into a florist, she set up at 71, rue du Faubourg-Boutonnet. "The law fascinates me, I continue to read and document myself. I got along very well with the notaries at the office where I worked, but every morning, I put myself through an office job that I didn't like!".
For her, "the main thing is advice, human contact, listening"< /i>. And the flower trade is ideal for creating a special moment of exchange. "Our customers are all ages and come from all backgrounds. They talk easily about the event they are preparing. This fascinates me. I need others. Sharing nourishes me".
Each sale represents a unique moment for Élisa: "If they look better when they leave the store, that's fine with me. Their well-being contributes to mine. I would rather sell them a plant for €5 that will suit their interior than a more expensive one that they will regret having bought!".
Trust, honesty, authenticity: three founding values for Élisa who has a well-inspired concept of business. A family heirloom. She has in fact been working for more than two years with Valérie Dufour, her mother who created the company in 1991. Two generations that complement each other: "It's fluid, mom leaves it to me place. I innovate with a choice of favorite varieties: a mix of classic and modern". For Valérie the best of media, "it's word of mouth, she was against social networks", laughs Élisa who developed communication on the Net. She is surprised to be called from the end of the world for a local delivery.
She has also expanded customer support, to tailor-made services. To flourish collective premises such as a nursing home or a medical office, Élisa goes there. "I offer suitable compositions such as for the medicine gala, or weddings. I also brought rigor and organization, everything is written on tables, my quotes are precise!" She uses the know-how acquired at university , thus improving the quality of the services already recognized by Aux Fleurs de Boutonnet since its creation.
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