Private jet, five-star hotel in Bora Bora… the influencer trip organized by the makeup brand Tarte is controversial

At the beginning of March 2024, the island of Bora-Bora saw around thirty influencers arrive for five days (illustrative photo). maxnewsworld098811 – MAXPPP

At the beginning of March, around thirty influencers landed in Bora-Bora, in French Polynesia, for a luxury trip organized by the makeup brand Tarte Cosmetics. 

Five-star hotel filled with gifts in a heavenly setting, private jet, Veuve Clicquot champagne… At the beginning of March 2024, the island of Bora-Bora saw around thirty people arrive ;influencers for five days.

They were invited by the makeup brand Tarte Cosmetics. 

Selling dreams

Among them, the French content creator Léna Situations and the American football player Cody Ford. These guests are filmed day and night on heavenly beaches, to sell dreams to Internet users, reports in particular the Huffington Post.

The influencers invited by the cosmetics brand did not fail to share images of this incredible stay on social networks, TikTok in particular, and the brand itself posted content on Instagram. 

Some TikToks from Tarte à Bora-Bora have exceeded a million views and inevitably sparked comments. 

@gladdddys

#stitch with @Abby Baffoe INSANELY out of touch w the rest of the world ud83dude2d @tarte cosmetics #borabora #tarte #tartecosmetics #influencer #fyp #trippinwithtarte

u266c original sound – gladys | ud83cudf53?ud83dudc96

More "precious" than an advertising campaign

"I had to use the $40 I had left in my account to pay for my groceries, but I love watching these influencers rich people go on an all-inclusive stay!", cites in particular the Huffington Post or "How is this supposed to make me want to buy these products ?"

"Investing in these relationships is more valuable to us in the long term than spending millions of dollars on one-off advertising campaigns", explained Maureen Kelly, founder of the brand, to the New York Times.