Super Bowl: record audience in the United States for the 2024 edition, up 7% compared to last year

Patrick Mahomes et les Chiefs ont fait la différence. EPA – JOHN G. MABANGLO

123,4 millions de téléspectateurs aux Etats-Unis ont regardé dimanche, sur leur télévision ou en streaming, les Kansas City Chiefs remporter le Super Bowl, avec la popstar Taylor Swift en tribunes, a annoncé le réseau CBS qui revendique la plus grosse audience jamais atteinte par un seul réseau.

"CBS Sports' coverage of the 58th Super Bowl…was the most-watched in history with a total audience of 123.4 million viewers across all platforms, including CBS Television Network , Paramount+, Nickelodeon, Univision, and CBS Sports, Univision and the NFL's digital properties, including NFL+", CBS Sports said in a statement, saying it was based on the metrics ratings from the Nielsen company.

Most watched in the USA

The previous year was already a record, with 115.1 million viewers, an increase of 7% for the edition which took place on Sunday.

The finals of the American football championship now exceed 110 million viewers each year and are by far the most watched spectacle in the United States.

Beyond the clash between the two best teams of the year, the Super Bowl also attracts for its famous halftime musical show, provided this year by the star of R& amp;B Usher, and large American companies compete in imagination to place their best advertisements, which have become a spectacle within a spectacle.

Kansas City, once again at the top

But for this edition, curiosity had grown even more around the presence in the stands of the American pop star Taylor Swift, in a relationship with a Kansas City Chiefs player, Travis Kelce, who&# 39;she went down to kiss on the lawn after a victory at the end of the suspense.

🏆 Patrick Mahomes a remporté son 3e titre de MVP du Super Bowl grâce à son match impressionnant face aux 49ers ! #SBLVIII

34/46, 366 Yards, 2 TDs, 1 INT – 9 courses, 66 Yards@PatrickMahomes | @Chiefs | #Chiefs pic.twitter.com/cvR8porL64

— NFL France (@NFLFrance) February 13, 2024

Driven by Kelce, but especially by their star quarterback Patrick Mahomes, Kansas City won 25 to 22 after overtime against the San Francisco 49ers in Las Vegas.