When need creates business activity.

magictr | August 28, 2024 | Business | No Comments

Coralie et Kinoulou, une belle démarche sociétale. – J-F Gosselin

Mille cinq cent éléments en stock. – J-F Gosselin

Coralie Leforestier une entreprise éco responsable. – J-F Gosselin

Complete wardrobes for 0 to 2 year olds. – J-F Gosselin

Le stock est bien rangé et ne demande qu'à servir. – J-F Gosselin

A new local business. – J-F Gosselin

The idea had been brewing for a long time in the mind of Coralie Leforestier, a young mother from Lédenon, but it took her almost a year to set up a SAS with her partner in the legal form Matteo Mondi, Marketing Director, (creator computer scientist) a company able to offer young parents an alternative of responsible consumption acclaimed today by many families.

Faced with often high prices, often limited use over time due to the growth of children and annual climatic variations and finally storage or resale at low prices, Coralie's idea consisted of offering access to renting quality second-hand clothes for a reasonable budget.

At Kinoulou, the name of his company, we find a wide choice (a reserve of 1500 items of clothing and accessories), everything to make up the wardrobe of young children. Present on all forms in social networks, Kinoulou launched recently (early August 2024), quickly found its audience (24,000 views in one week on Instagram) and already records several subscriptions to its three package formulas (Flex-no commitment 37 euros/month, Cool-subscription of 6 months 32 euros/month or Gold subscription of one year at 30 euros/month).

By itself the activity is already eco-responsible but Coralie wishes to double that by using reusable shipping envelopes (OpOpOp) and by paying a percentage of her earnings to an association (revegetation actions by Des enfants et des arbres).

Out of curiosity, take a look at his very nice site. The currency used for the packages (“raspberries”) is original and you can read the origins of this name there. On https://kinoulou.com you will find lots of ideas, advice, links for a newsletter. If the success grows, Coralie plans to host the reception of clothing donations and there also she plans to donate part of the profits to associations (A meal for all, against diseases Laurette Fugain or Breast Cancer, and finally SPA).

Bien de notre temps Kinoulou is present on Tiktok, Instagram, Linkedin and Facebook.