McDonald's has revealed new recipes for several of its “star” burgers. DR
Since Tuesday, February 6, the American chain's legendary hamburger has a different taste.
It's official: since Tuesday, February 6, the recipe for the most famous burger, the McDonald's Big Mac, has changed.< /p>
If in appearance it is difficult to see the difference – the Big Mac always contains two steaks between three slices of bread – in detail, no less than fifty parameters have been modified to present a new burger, specifies RMC.
The fast-food brand has notably worked on the texture of its bread – softer and more toasted – the cooking of its steaks to make them juicier and its cheese, more melting , and the composition of its sauce, resulting in around thirty additional calories.
Other ranges concerned
The reasons for this change in recipe can be explained by McDonald's ambition to impose itself in the face of increasingly intense competition which pushes the offer towards the top of the range, and thus conquer new customers. The formulas of two other burgers have evolved, those of the Double Cheese and the Royal Deluxe.
A risky bet when we know that loyal customers are not very fond of changes in McDonald's recipes, which make them lose their bearings in terms of tastes. Coca-Cola paid the price in the 1980s, losing market share to its historic competitor, Pepsi, following a change in recipe.