The Logis Hôtels group, a major economic player, optimistic for the new season in Lozère

Alain Bekaert, president of the Logis Hôtel group, and Karim Soleilhavoup, general manager, visited Lozère. FREE NOON – Anaïs DA SILVA

With more than 2,000 hotel establishments in France and Europe, including 18 in Lozère, the Logis Hôtels group occupies 16% of the market share in the territory.

"We set out to break a new record!" rejoices Karim Soleilhavoup , general manager of the Logis Hôtels group. On the occasion of an economic update on the hotel industry, the general director and president of the group, Alain Bekaert, visited Lozère, Monday April 22, 2024, at ;Chez Camillou hotel, in Aumont-Aubrac. The objective: to provide the key figures for last year and for the start of 2024; interact with around twenty hoteliers from the group; and award trophies to some of them.

Logis Hôtels is very optimistic

The Logis Hôtels group has announced the first figures for the year 2024. "From January 1 to April 21, in Lozère, we noticed a 1% increase in turnover, compared to last year over the same period, explains Karim Soleilhavoup. In Occitanie, it's an increase of 16%."

With the many bridges in May and the holding of the Olympic Games in Paris this summer, Logis Hôtels is very optimistic. "The month of May will be extraordinary! We have calculated an anticipation of +35% of activity and during the Olympics, we expect +65% of reservations. We have all the ingredients for 2024 to be an absolutely incredible year in terms of attendance",explains the general manager with a smile.

This collective of hoteliers has, for five consecutive years, seen an increasing turnover. In 2022, it amounted to 1.3 billion euros."In 2023, the final figure was 6% higher than the previous year. compared to last year, underlines the general director. And we're on track for 2024 to be the sixth consecutive year."

"Customers are looking for non-standard places"

The clientele of the member hotels of this group is made up, overall, of 66% French and 34% foreigners. Around 70% of these people come for leisure or vacation, compared to 30% for business tourism, in 2023. & quot;Today, customers are looking for non-standard places, explains Karim Soleilhavoup. That is to say, accommodation that they will not find elsewhere because each establishment is a unique experience."

The Logis Hôtels group is a collective of independent hoteliers who aim to be "family-friendly, unique and caring", lists the general manager. "Customers need to feel at home", adds Alain Bekaert, the president. Karim Soleilhavoup supports : "It’is a whole: being well received with a smile, rooms adapted to their expectations, little touches throughout the stay, restoration quality."

To promote the local economy, hotel and restaurant owners rely on short circuits. The 18 hotels of the Logis Hôtels de la Lozère group source their supplies from an average distance of 345 km and concentrate 81% of their spending in France, less than 200 km from the production sites of their suppliers.

Employability in the hotel industry

The Logis Hôtels group represents nearly 23,430 jobs (direct, indirect or induced) in France and Europe, in 2022. At the Occitanie level, this is 3,009 full-time equivalent workers. In Lozère, there are 239 employees. The collective created; of employment at the hotel and hospitality level, but not only. Catering, service, delivery, local workers (notably farmers, butchers, cheese makers) are also affected. "For example, at the moment, thirteen job offers are available. provide in Lozère ; in Occitania, it’s 87", details Karim Soleilhavoup, general director of the group.

"Catering, a marker of generosity"

Who says night at the hotel, often says catering. Logis Hôtels now has nearly 1,400 restaurants. "Nowadays, we have high demand from customers. They want the same place between accommodation and meals, indicates Karim Soleilhavoup. Restoration is very important from now on. It’s a marker of generosity and singularity. No two leaders are alike."

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